Shaping public policy and perception - your path to influence

In today's highly regulated business environment, companies need every edge they can get. Being and staying compliant when legislation and legislators change often is just one challenge, but being able to shape the context supporting business continuity and growth is the key. Can your organization steer through these complex regulatory waters and chart its own course?

Employing public affairs expertise can help you achieve your goals and protect the bottom line. Building and maintaining relationships with key stakeholders, including government officials and regulators, media and the public, will help influence public policy and public opinion. Attaining influence, however, is not a straightforward journey.

Through our approach, we have been assisting organizations in many mission-critical mandates in Romania, helping them stay compliant, preserve or expand market share and prevent costly litigation. Each client and every challenge is unique, but our approach is grounded in a tried and tested five-step process:

 1.    Developing the strategic direction
We craft a bespoke roadmap for success, identifying and prioritizing the topics and issues that directly impact your organization. You have a comprehensive understanding of the challenges and opportunities on your horizon, and are equipped with the insights required to navigate effectively.

 2.    Analyzing and tracking legislation
Staying well-informed about proposed legislation or regulation that directly relates to your areas of interest is critical. We keep you updated on developments and their potential impact to your organization and proactively engage with policymakers at key milestones, so you can effectively shape your regulatory environment.

 3.    Cultivating influence
We strategically nurture relationships and engage with your stakeholders, including policymakers, legislators, and key opinion leaders, bridging the gap between the public and business worlds. To amplify the advocacy efforts, we also identify organizations, interest groups, and individuals who share similar objectives, developing coalitions ultimately leading to a more substantial and impactful influence.

 4.    Driving engagement and education
Boosting your outreach efforts with communication can shift the balance in your favour. Our educational campaigns ensure that your stakeholders and the public are well-informed. Leveraging our extensive experience in communications, we craft compelling messages that resonate with your audience and channel them through traditional and social media.

5.    Optimizing the strategy
With our regular monitoring and comprehensive evaluation you have a clear path to optimize the approach and adapt to emerging challenges. We ensure your strategy remains effective and aligned with your goals, providing you with the means to achieving lasting success.

In the dynamic landscape of public affairs in Romania, whether you're setting out on your first steps or navigating nuanced pathways, our team is ready to meet you where you are. We thrive on understanding the distinct challenges you face and sharing our perspective on how to overcome them.