Culture eats strategy for breakfast

The famous saying, "Culture eats strategy for breakfast," is a powerful reminder that a strong company culture can make or break even the most well-crafted plan. When a team operates with shared values and expectations, the results are undeniable. That is why the most successful companies go beyond just offering great products or services; they cultivate a unique culture that sets them apart.

The undervalued advantage

Leaders of the world's most admired companies believe that organisational culture is the most underrated factor influencing a company's future success. A recent survey revealed that many executives attribute a staggering 30% or more of their companies' market value to culture. Strong cultures naturally lead to better performance with positive impacts on sales, profits, and employee retention.

The role of leaders

Building a great culture is not just another HR or internal communications initiative. It starts at the very the top, with active leadership involvement. Leaders set the tone through their day-to-day actions, shaping the behaviours, norms and values that define the culture. And these are not always matching the ones displayed on office walls.

Identifying potential gaps between the stated values and everyday practices is crucial to drive performance and keep the best people engaged. Having the leadership team aligned with  necessary cultural shifts is the first step to creating a culture where everyone thrives.

We can help you build it

Our approach to strengthening organizational culture empowers leaders to drive change. We start by understanding your key challenges, then facilitate an immersive workshop for the leadership team, which includes interactive sessions and innovative learning through improvisation techniques. With alignment on cultural realities, we collaborate to bridge gaps and drive sustainable culture change.

Reach out to learn more about our BUILD program